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Dashboard

Introduction#

The dashboard is a concise overview of the entire e-commerce lifecycle. It shows the exact numbers and figures in real-time, starting from the availability of products till their subsequent delivery and feedback.

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Figure 1: Dashboard

How to access on Fynd Platform

There are primarily 7 sections in the dashboard that highlight real-time metrics and charts. Moreover, you can preview and download them in popular file formats like PDF and CSV.

Under all the sections, each parameter has 3 icons:

IconPurpose
Download Data as CSV (spreadsheet)
Download Data as PDF
Preview (with Sort Feature)

General#

The General tab is simply a summarized version of the analytics. This makes it easier for sellers to take a glance at their business and its performance.

  • Catalogue Basic - Shows the count of all the products, brands, departments and categories that have been made live.

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Figure 2: Catalogue Basic

  • Cart Basic - Shows the number of items placed in the cart by authenticated and anonymous users.
    • Authenticated Cart - Items added to the cart by users who have signed-in in the app.
    • Anonymous Cart - Number of items added by guest users who are yet to sign-in.

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Figure 3: Cart Basic

  • Placed Bags - Shows the number of orders placed successfully.

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Figure 4: Placed Bags

  • Content Basic - Shows the number of pages and blogs created in the application.

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Figure 5: Content Basic

  • Feedback Basic - Shows the number of product reviews received within the application.

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Figure 6: Feedback Basic


Catalogue & Inventory#

Catalogue & Inventory is simply a list of all the products and their availability, e.g. brand, type, size, colour, gender and much more.

  • Catalogue Basic - Shows the count of all the products, brands, departments and categories that have been made live.

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Figure 7: Catalogue Basic

  • Inventory Distribution - Shows the real-time availability of articles in the inventory. Articles are items that have a unique ID, and they may be available in different sizes. For example, Nike running shoes (size 6) and the same Nike shoes of a different size (size 7) will be considered as different articles.

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Figure 8: Inventory Distribution

  • Size Distribution - Shows the availability of different sizes of articles in the inventory.

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Figure 9: Size Distribution

  • Products Stock Distribution - Shows the availability of products in the inventory. It is the total number of articles in the inventory.

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Figure 10: Products Stock Distribution

  • Product with Images Availability - Shows the number of items having images in its product description. This is an excellent measure to understand the number of products that do not have images in their description.

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Figure 11: Product with Images Availability

  • Products Gender Distribution - Shows the number of products available for Men, Women, Boys and Girls.

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Figure 12: Products Gender Distribution

  • Products Department Distribution - Shows the number of products belonging to a department. Men's Fashion, Women's Fashion, Kids, Beauty & Personal Care and Electronics are some of the popular departments.

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Figure 13: Products Department Distribution

  • Products Brand Distribution - Shows the number of products that belong to distinct brands. For example, Nike, Mothercare, ColorPlus, etc.

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Figure 14: Products Brand Distribution

  • Products Category Distribution - Shows all the category of products. A brand may sell products under various categories. For e.g., categories in shoes consist of sneakers, hiking shoes, flip-flops, floaters, etc.

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Figure 15: Products Category Distribution


Cart & Payment#

The Cart & Payment tab summarizes the specific choices selected by the customers while adding items to their cart, such as the most used coupons, preferred payment method, brands and categories whose products are added frequently to the cart.

  • Cart Basic - Shows the number of items placed in the cart by anonymous and registered users.
    • Authenticated Cart - Items added to the cart by users who have signed-in in the app.
    • Anonymous Cart - Number of items added by guest users who are yet to sign-in.

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Figure 16: Cart Basic

  • Cart Payment Distribution - Shows the payment mode selected in the cart, but yet to checkout. It includes:
    • NetBanking [NB]
    • Cash-on-delivery [COD]
    • Card Payment i.e., Credit Card/Debit Card [CARD]
    • Point of Sale [PS]
    • Pay Later [PL]
    • Wallet [WL]
    • QR Code Scan [QR]
    • Unified Payment Interface [UPI]
    • [Unspecified]: One or more items are still in the cart, and the user is yet to make a payment transaction.

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Figure 17: Cart Payment Distribution

  • Cart Most Used Coupon - Shows the most-utilized coupons that have been availed and applied in the cart. For example, ADVANCE_PAY coupon has been availed nearly 60 times, as shown below.

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Figure 18: Cart Most Used Coupon

  • Carts Categories Distribution - Shows the categories of products that have been added to the cart.

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Figure 19: Carts Categories Distribution

  • Carts Brand Distribution - Shows the brands of products that have been added to the cart.

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Figure 20: Carts Brand Distribution


Order#

The Order tab summarizes the specific choices selected by the customers while placing an order, such as the preferred payment method, brands and categories whose products are ordered frequently, delivery partners who are highly involved for the shipment.

  • Placed Bags - Shows the number of orders placed successfully.

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Figure 21: Placed Bags

  • Orders Payment Distribution - Shows the payment mode used to place the order during checkout.
    • NetBanking [NB]
    • Cash-on-delivery [COD]
    • Card Payment i.e., Credit Card/Debit Card [CARD]
    • Point of Sale [PS]
    • Pay Later [PL]
    • Wallet [WL]
    • QR Code Scan [QR]
    • Unified Payment Interface [UPI]

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Figure 22: Orders Payment Distribution

  • Orders Categories Distribution - Shows the categories of products whose orders have been placed.

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Figure 23: Orders Categories Distribution

  • Orders Store Distribution - Shows the stores from which products have been ordered during checkout.

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Figure 24: Orders Store Distribution

  • Orders Brand Distribution - Shows the brands of products whose orders have been placed.

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Figure 25: Orders Brand Distribution

  • Orders Company Distribution - Shows the source companies that manage the store from which the products are ordered.

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Figure 26: Orders Company Distribution

  • Orders Delivery Partner Distribution - Shows all the delivery partners involved in the shipment of orders.

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Figure 27: Orders Delivery Partner Distribution


Content#

From the content tab, a seller can view the number of blogs and web-pages created on the website using the Platform Panel. Check Pages and Blogs

  • Content Basic - Shows the number of created pages and blogs.

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Figure 28: Content Basic


User Behaviour#

From the user behaviour tab, sellers can view how their customers are visiting and navigating their website. They can succinctly analyze how many customers landed on their sales channel and subsequently made a purchase.

  • User Application Conversion - Shows a discrete analytical data of a user’s journey through all the touchpoints.

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Figure 30: User Application Conversion

  • User Store Conversion - Shows a discrete analytical data of a user’s journey through all the offline touchpoints in a physical store. Not applicable to online stores, hence no data.

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Figure 31: User Store Conversion

  • User Application Conversion Funnel - Shows a cumulative analytical data of a user’s journey through major touchpoints.

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Figure 32: User Application Conversion Funnel

  • User Store Conversion Funnel - Shows a cumulative analytical data of a user’s journey through major touchpoints in a physical store. Not applicable to online stores, hence no data.

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Figure 33: User Store Conversion Funnel


Feedback#

From the feedback tab, one can check the number of customer feedback received in the application. Check Feedback to know more.

  • Feedback Basic - Shows the number of product reviews received in the application.

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Figure 34: Feedback Basic